Local Advertising

The back-to-school issue comes out on August 31st!
Book your ad space now. Absolute deadline is Friday, August 25th.

For general information on advertising rates, dates, technical specifications, and deadlines for advertising:

View the Sheaf’s 2017-18 rate card and publication schedule

17.18 Media Kit

For in depth information on local print advertising, please contact:

Advertising Manager
[e] ads@thesheaf.com
[p] 306-966-8688

About The Sheaf

The Sheaf is the University of Saskatchewan students’ newspaper. Established in 1912, the Sheaf is published on Thursdays during the Fall and Winter semesters.

For each issue, the Sheaf publishes between 3,000-6,000 copies and distributes them at more than 30 locations on the University of Saskatchewan campus.

The Sheaf’s website, www.thesheaf.com, receives upwards of 30,000 page views per month.

Why target students?

University students represent the most coveted age demographic: 18-24 year olds. The student population is unique: students are situated in a small geographical area, and the campus is highly populated. As an age group the student demographic is almost undiluted. Students are key to numerous markets, from fashion to fast food, technology to entertainment. Students also play a major role in supporting their local neighbourhood economy. They are also highly brand loyal.

Why campus media?

Campus media offers a highly targeted audience with less clutter than other media. When comparing campus media to other daily newspapers by CPM (cost per mille) and age range, studies have shown that campus media is the more affordable option, with low-to-no spillage, and an exceptionally low ad-to-content ratio. While advertisers might spend a bit more per ad, the dollars go farther since the ad reaches only your target market and you have less noise coming from competitors.

Special Issues

Our editors will be writing ten Special Issues this publishing year. These issues focus on targeted topics that are important to students, such as science and technology, local food, travel, and sex.


September 1 – Back to School Issue
September 22 – Saskatoon/Community Issue
October 27 – Halloween/Horror Issue
November 24 – Science & Technology Issue
December 1 – Holiday Issue


January 5 – New Year/Welcome Back Issue
January 19 – Food Issue
February 9 – Love & Sex Issue
March 16 – Travel Issue
April 6 – Joke Issue