The next issue of the Sheaf comes out on January 4th – Ad deadline is Tuesday, December 12th.
For general information on advertising rates, dates, technical specifications and deadlines for advertising, view the Sheaf’s 2017-18 rate card and publication schedule:
For in depth information on local print advertising, please contact:
About the Sheaf
The Sheaf is the University of Saskatchewan students’ newspaper. Established in 1912, the Sheaf is published on Thursdays during the Fall and Winter semesters.
For each issue, the Sheaf publishes between 3,000-6,000 copies and distributes them at more than 30 locations on the University of Saskatchewan campus.
The Sheaf’s website, www.thesheaf.com, receives upwards of 30,000 page views per month.
Why target students?
University students represent the most coveted age demographic: 18- to 24-year-olds. The student population is unique: students are situated in a small geographical area, and the campus is highly populated. As an age group, the student demographic is almost undiluted. Students are key to numerous markets, from fashion to fast food, technology to entertainment. Students also play a major role in supporting their local-neighbourhood economy. They are also highly brand loyal.
Why campus media?
Campus media offers a highly targeted audience with less clutter than other media. When comparing campus media to other daily newspapers by CPM (cost per mille) and age range, studies have shown that campus media is the more affordable option, with low-to-no spillage and an exceptionally low ad-to-content ratio. While advertisers might spend a bit more per ad, the dollars go further, since the ad reaches only your target market and you have less noise coming from competitors.
Our editors will be writing ten Special Issues this publishing year. These issues focus on targeted topics that are important to students, such as science and technology, local food, travel and sex.
FALL SEMESTER SPECIAL ISSUES
August 31 – Back-to-School Issue
October 12 – Saskatoon & Wider Community Issue
October 26 – Halloween & Horror Issue
November 9 – Science & Technology Issue
December 7 – Holiday Issue
WINTER SEMESTER SPECIAL ISSUES
January 4 – New Year/Welcome Back Issue
January 25 – Food Issue
February 15 – Love & Sexuality Issue
March 15 – Travel & International Issue
April 5 – Joke Issue