Local Advertising

The Back-to-School issue comes out on September 21st.

 

Book your ad space now. The deadline is Friday, September 15th.

 

For general information on advertising rates, dates, technical specifications and deadlines for advertising, view the Sheaf’s 2017-18 rate card and publication schedule:

17.18 Media Kit

For in depth information on local print advertising, please contact:

Advertising Manager

[e] ads@thesheaf.com

[p] 306-966-8688

About the Sheaf

 

The Sheaf is the University of Saskatchewan students’ newspaper. Established in 1912, the Sheaf is published on Thursdays during the Fall and Winter semesters.

For each issue, the Sheaf publishes between 3,000-6,000 copies and distributes them at more than 30 locations on the University of Saskatchewan campus.

The Sheaf’s website, www.thesheaf.com, receives upwards of 30,000 page views per month.

Why target students?

 

University students represent the most coveted age demographic: 18- to 24-year-olds. The student population is unique: students are situated in a small geographical area, and the campus is highly populated. As an age group, the student demographic is almost undiluted. Students are key to numerous markets, from fashion to fast food, technology to entertainment. Students also play a major role in supporting their local-neighbourhood economy. They are also highly brand loyal.

Why campus media?

 

Campus media offers a highly targeted audience with less clutter than other media. When comparing campus media to other daily newspapers by CPM (cost per mille) and age range, studies have shown that campus media is the more affordable option, with low-to-no spillage and an exceptionally low ad-to-content ratio. While advertisers might spend a bit more per ad, the dollars go further, since the ad reaches only your target market and you have less noise coming from competitors.

Special Issues

 

Our editors will be writing ten Special Issues this publishing year. These issues focus on targeted topics that are important to students, such as science and technology, local food, travel and sex.

FALL SEMESTER SPECIAL ISSUES

 

August 31 – Back-to-School Issue

October 12 – Saskatoon & Wider Community Issue

October 26 – Halloween & Horror Issue

November 9 – Science & Technology Issue

December 7 – Holiday Issue

WINTER SEMESTER SPECIAL ISSUES

 

January 4 – New Year/Welcome Back Issue

January 25 – Food Issue

February 15 – Love & Sexuality Issue

March 15 – Travel & International Issue

April 5 – Joke Issue