Local Advertising

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Amid rising concerns about COVID-19, the University of Saskatchewan announced in March that students, staff and faculty were encouraged to work from home. The Sheaf shifted its operations to remote work at that time. As all in-person classes transitioned to online delivery, it opened up the opportunity to utilize thesheaf.com to its full extent. This change allowed the Sheaf to provide accurate, updated information to undergraduate students during a critical time.

We will be continuing to utilize thesheaf.com to its fullest extent as we move into the fall and term 1 with remote classes with the majority of students, staff and faculty continuing to study and work remotely.

The Sheaf employs 10 students and provides them with hands-on journalism experience while helping them to fund their university tuition. By advertising with the Sheaf, you continue our goal of building opportunities for young aspiring journalists. It is a privilege to produce a printed newspaper each week. We look forward to the next time we are able to do so.

Contact ads@thesheaf.com to reserve your space today.


About the Sheaf

The Sheaf is the University of Saskatchewan students’ newspaper. Established in 1912, the Sheaf is published on Thursdays during the Fall and Winter semesters. For each issue, the Sheaf publishes between 3,000-6,000 copies and distributes them at more than 30 locations on the University of Saskatchewan campus. The Sheaf’s website, www.thesheaf.com, receives upwards of 30,000 page views per month.

Why target students?

University students represent the most coveted age demographic: 18- to 24-year-olds. The student population is unique: students are situated in a small geographical area, and the campus is highly populated. As an age group, the student demographic is almost undiluted. Students are key to numerous markets, from fashion to fast food, technology to entertainment. Students also play a major role in supporting their local-neighbourhood economy. They are also highly brand loyal.

Why campus media?

Campus media offers a highly targeted audience with less clutter than other media. When comparing campus media to other daily newspapers by CPM (cost per mille) and age range, studies have shown that campus media is the more affordable option, with low-to-no spillage and an exceptionally low ad-to-content ratio. While advertisers might spend a bit more per ad, the dollars go further, since the ad reaches only your target market and you have less noise coming from competitors.