THE UNIVERSITY OF SASKATCHEWAN’S MAIN CAMPUS IS SITUATED ON TREATY 6 TERRITORY AND THE HOMELAND OF THE MÉTIS.

THE UNIVERSITY OF SASKATCHEWAN’S MAIN CAMPUS IS SITUATED ON TREATY 6 TERRITORY AND THE HOMELAND OF THE MÉTIS.

branding

  • University rebranding: Introducing two new reasons to attend the U of S

    By September 12, 2019

    Puppies are a part of the university’s new brand platform.

  • Cancer’s true colour: how pink merchandising hides the truth about breast cancer

    By November 19, 2011

    Everywhere I look in Saskatoon I see the same photo of the same woman: a blonde with a nose ring and a fake smile on a pink background. “Breast Cancer: not just a disease of older women,” the tagline reads. It then tells us the woman was 24 years old and died of breast cancer.

    I hate that ad. I hate that colour.

  • Student brand ambassadors are yet another step toward the commercialization of campus

    By September 23, 2011

    Welcome Week festivities are a time-honoured tradition at the University of Saskatchewan, but in recent years a new trend has emerged. A handful of students are now working as “brand ambassadors,” hired by companies to represent their brand, particularly during the first few days of the semester.