Distilling the food network down to its most primal essence, the Rotisserie Chicken Channel will show nothing but rotating rotisserie chickens 24/7, hoping to tap into both the stoner and spinning food enthusiast markets alike.

The channel, which is only available to Rogers subscribers, launched Feb. 28 and will be on air until the end of May. It will also be available online. Tune in long enough, and a promotional code will appear on screen allowing the viewer to claim an online coupon, presumably for cheaper chicken. Animal activists have yet to react to the commercial, probably because they don’t have TVs.

Boo hippies. Hooray chicken!